Make Waves
Navigating the complexities of life and business through the lens of curiosity.
Bringing together experts to deliver responsibly curated conversations
and perspectives that aim to progress people and the planet.
Grief-sensitive marketing - a brand strategy must.
No matter how many times you hear it, it hits differently when you’re met with your own loss. Working in marketing and brand management for nearly a decade, I’ve never been a fan of brands using holidays for profit. Where do we cross the line between commemorating and exploiting? How can I/we as brand marketers do better?