Make Waves
Navigating the complexities of life and business through the lens of curiosity.
Bringing together experts to deliver responsibly curated conversations
and perspectives that aim to progress people and the planet.
Unlocking Winter Wellness: A Personal Journey
Before you ask the question “how are you?,” ask yourself if you are asking it with conviction, genuine curiosity, and care. While stated with the greatest of intentions the depth of the question hits everyone differently. For some excitement or happiness, for others it can emphasize stress to already stressful situations. We’ve culturally normalized an engagement that contradicts its own purpose.
Grief-sensitive marketing - a brand strategy must.
No matter how many times you hear it, it hits differently when you’re met with your own loss. Working in marketing and brand management for nearly a decade, I’ve never been a fan of brands using holidays for profit. Where do we cross the line between commemorating and exploiting? How can I/we as brand marketers do better?
Good Grief | Resources for the complicated parts of love
Defining Steps For Program Engagement
Gender Marketing Differences Within Beauty & Wellness
Sales Enablement Through Community Created Content
Authenticity Trumps All
Visual content and content distribution have become a huge part of every organization’s sales enablement process. When people hear information they’re likely to only remember 10% of what they heard three days later, but if a relevant image is paired with that same information, people will retain 65% of that information over those next three days.