Make Waves

Navigating the complexities of life and business through the lens of curiosity.
Bringing together experts to deliver responsibly curated conversations
and perspectives that aim to progress people and the planet. 

 
 
Grief-sensitive marketing - a brand strategy must.
Business, Wellness, Branding Angelique Marya Bolding Business, Wellness, Branding Angelique Marya Bolding

Grief-sensitive marketing - a brand strategy must.

No matter how many times you hear it, it hits differently when you’re met with your own loss. Working in marketing and brand management for nearly a decade, I’ve never been a fan of brands using holidays for profit. Where do we cross the line between commemorating and exploiting? How can I/we as brand marketers do better?

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Sales Enablement Through Community Created Content

Sales Enablement Through Community Created Content

Authenticity Trumps All

Visual content and content distribution have become a huge part of every organization’s sales enablement process. When people hear information they’re likely to only remember 10% of what they heard three days later, but if a relevant image is paired with that same information, people will retain 65% of that information over those next three days.

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