Make Waves
Navigating the complexities of life and business through the lens of curiosity.
Bringing together experts to deliver responsibly curated conversations
and perspectives that aim to progress people and the planet.
Grief-sensitive marketing - a brand strategy must.
No matter how many times you hear it, it hits differently when you’re met with your own loss. Working in marketing and brand management for nearly a decade, I’ve never been a fan of brands using holidays for profit. Where do we cross the line between commemorating and exploiting? How can I/we as brand marketers do better?
Defining Steps For Program Engagement
Gender Marketing Differences Within Beauty & Wellness
Sales Enablement Through Community Created Content
Authenticity Trumps All
Visual content and content distribution have become a huge part of every organization’s sales enablement process. When people hear information they’re likely to only remember 10% of what they heard three days later, but if a relevant image is paired with that same information, people will retain 65% of that information over those next three days.
Leveraging Facebook Group Pages for Business
From product promotions to political and charitable donations, social commerce is here to stay. But how can you effectively navigate promoting your business through a sea of content and ads? The answer always is and has been community.
CBD in Skincare | Science shows it’s more than just hype.
If the reason that CBD treatment remains to be perceived as ‘alternative’ lies in the youth of its research, then we’ll take it – after all, this implies that countless new discoveries almost certainly await the future of these products. Plus, let’s get real: however residually stigmatized, CBD continues to trailblaze new ways that we can utilize its diverse healing properties. Learn more about what we’ve uncovered about the “People’s Plant” and its healing properties for our skin.
Gender Marketing Differences Within Beauty and Skin Care
Sometimes differences in marketing across different segments can be a good thing as people have varying needs. But like the beauty and fashion industries, advertising is heavily one sided. Women are the recipients of the majority of skincare marketing through magazines, TV ads and social media campaigns. However, much of the marketing geared toward women play to the beauty standards women are often subjected to. Learn more about these differences and how we aim to change the industry for skincare.